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REAP THE BENEFITS

Members of the Order of Cholula will receive:

  • quarterly newsletters
  • valuable offers
  • online store discounts
  • proprietary Order secrets

Sweet habanero now available

CHOLULA SWEET HABANERO

You asked for it, so we delivered. The sweet heat of Cholula Sweet Habanero is NOW AVAILABLE for all to enjoy! Check with your favorite retailer or shop our online store to get that kick of habanero and burst of pineapple you've been craving.



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Cholula’s Original recipe has sparked an obsession for flavor and earned widespread devotion. The Order of Cholula was founded as an online community to give this vast group of passionate Cholula fans a place to unite and share their stories of discovery. Our members, known as “Cholulians”, are rewarded with valuable offers and other exciting benefits.

We are the Order of Cholula.



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Each month the Order of Cholula will honor a Cholulian whose story stood apart from the rest, demonstrating their passion and the core values of our society.

ALISON GRIFFIN MODESTO, CA · CHIPOTLE CHAPTER

"I enjoyed my grandmother's salsa growing up, but it was always a little too much burn and not enough flavor. Adding in the hot sauces that sat on tables in restaurants added nothing but a burn in my mouth. No flavor. I knew there had to be a way to enjoy great flavor while still eating enough to make you tear up a little. It was a miracle that I found Cholula. Someone brought it to our table once at a restaurant, I added it onto my omelette, and now I have three bottles. One small travel bottle in my purse, one in my desk at work for lunches, and one at home. I never want to be caught unprepared for the perfect addition to any meal!"